Welcome to the BondMovies.com Message Board!
You are currently viewing the board as a guest which gives you limited access to view most discussions and access our other features. By joining our free community you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is fast, simple and absolutely free so please, join our community today!
If you have any problems with the registration process or your account login, please contact us.
||Thread Tools||Search this Thread||Display Modes|
|Sep 29th, 2008, 05:36 PM||#1|
Knighted 00 Agent
Join Date: Sep 2007
Location: Classified at this Time
Gameroom Cash: $172025
Sony Kicks-Off 'Mission for a Million' James Bond "QoS" Promotion
SAN DIEGO, Sept 29, 2008 /PRNewswire via COMTEX/ -- Sony Electronics today announced a national promotion called "Mission for a Million" developed in support of the upcoming James Bond film Quantum of Solace, which will be released in theaters by MGM Pictures and Columbia Pictures on Nov. 14. The promotion, which brings together Sony's leadership in high-definition with one of the most recognized movie franchises in history, allows people to compete for a chance to win a $1 million grand prize.
Reinforcing Sony's "HDNA" -- the notion that high-definition is a key part of the company's DNA -- the promotion begins today and runs through Nov. 7. It tasks registered "agents" to use virtual Sony high-definition products to solve missions in search of Sony's stolen HDNA. Each completed mission gives consumers a chance to win $1 million and a trip to a top secret location. People can enter via a dedicated site at
"Sony's reputation for premium technology and great entertainment work well with Bond's legacy and innovation," said Stuart Redsun, Sony Electronics' senior vice president, corporate marketing. "The film's anticipated arrival is a perfect opportunity to tell Sony's high-definition story to consumers in an interactive way."
In addition to the James Bond promotion, Sony will offer limited edition licensed 007 products including a VAIO(R) notebook computer, a Reader Digital Book and Micro Vault(TM) USB storage media which will all be available in U.S. Sony Style retail stores and online at sonystyle.com.
An exclusive, limited edition VAIO TT notebook comes emblazoned with a 007 logo on the palm rest and a matching leather protection case. Only 100 units will be available and each unit will bear a serialized number.
The Special Edition Bond bundle for the Reader Digital Book features an embossed cover with a 007 logo and coupon codes for free downloads from the Sony eBook Store of Ian Fleming's novels Casino Royale and Quantum of Solace.
An exclusive 007 USB Micro Vault, in 8 or 16GB capacities, comes pre- loaded with the Quantum of Solace movie trailer and bonus contents.
As the contest kicks off, a corresponding advertising campaign featuring a mix of creative images from Quantum of Solace featuring Daniel Craig as James Bond, the Mission for a Million promotion and Sony high-definition products launched this month nationwide. Running through the fall to coincide with the film's release, the campaign can be seen on various web sites and social networking sites, in print and at retailers, as well as in theaters. For example, web sites like AOL will feature the Mission for a Million execution and a fully interactive application can be found on the social/community site Facebook.
A main attraction at all Sony Style stores across the country and online at sonystyle.com, the campaign will also be extended to Sony retail partners. Stores will be transformed with Bond-themed window displays from October through November. In-store displays will also feature the Sony PLAYSTATION(R)3 title Quantum of Solace, an officially licensed video game from Activision, and the Casino Royale Collector's Edition DVD and Blu-ray Disc(TM), which features more than seven hours of bonus material not featured in the original theatrical version of the movie.
|Thread Tools||Search this Thread|
|Thread||Thread Starter||Forum||Replies||Last Post|
|Eon Productions spokeswoman says 'no new James Bond 007 yet, no production start date||JohnCleese||Current News||15||Apr 15th, 2010 10:36 PM|
|James Bond IGN's Theme Song Wish List||JAMESHOT||Music Discussion||1||May 16th, 2008 11:31 AM|
|Fan Fic: Valley of the Sun||zmost22||Literature Discussion||2||Feb 15th, 2006 05:53 PM|
|007 vs XXX?||Matt G||Movie Discussion||97||Jan 21st, 2006 11:52 AM|
|2005 Inflated Movie Grosses||George Lazenby||Feedback||5||Feb 21st, 2005 03:29 PM|