The Daniel Craig/Casino Royale Car tradition continues.
British automaker Aston Martin has agreed to honor the contract it signed with Bond movie production companies regarding its appearance in recent James Bond movies. The deal, which was signed and completed when Pierce Brosnan was still James Bond for 2002's Die Another Day, was for a three film commitment. Bond 22 will fulfill this contract, and, in all likelihood, will be re-negotiated for the remainder of Craig's tenure as Bond as his first film was the most successful of any James Bond movie ever.
Aston Martin released the following statement regarding Bond 22 yesterday:
Aston Martin DBS to star in new James Bond film
Gaydon, December 10th 2007: Aston Martin announced today that their new flagship model, the DBS, will once again be driven by James Bond (DANIEL CRAIG) in the next 007 film to be produced by Michael G Wilson and Barbara Broccoli for EON Productions, and directed by Marc Forster.
The Aston Martin DBS made its first public appearance in Casino Royale when it smashed its way into the Guinness World Record books for 'The Most Cannon Rolls In A Car.' The record-breaking stunt saw stuntman Adam Kirley taking the helm of Bond's famous Aston Martin. The stunt proved one of the most spectacular in movie history when he rolled the DBS an amazing seven times.
Aston Martin Chief Executive Officer, Dr Ulrich Bez, said: "Aston Martin is proud of our long association with James Bond. The DBS has its own unique character which equals that of James Bond. It is explosive power in a black tie. It is the perfect car for James Bond as it delivers the complete driving experience and bridges the gap between our road and track cars – the DB9 and DBR9. It is equally at home on a twisting mountain circuit as on the open road and we are all very excited at the prospect of seeing it on the big screen again."
BOND 22 (working title) is scheduled for international theatrical release in November 2008.
I can't think of a better way to continue Craig's (positive) imprint on the franchise. Honoring the last film on the contract (and hopefully continuing the AM/Bond partnership) signifies, to me, the filmmakers' passion for bringing the aura, success and notoriety that Connery's Bond first instilled in the franchise with Aston Martin's DB5 in 1963.
Congratulations to those who started (and hopefully will continue) this partnership.
And let's be serious, advertising executives for Aston Martin have to be excited at this prospect as well - to have Daniel Craig continue to drive their luxury performance cars for the rest of his tenure as James Bond is some of the best automobile exposure money can buy!
Did anyone else witness ooh's and aah's from the audience when the DBS showed up in Casino Royale? It gave me chills!
Discuss this news at the BondMovies.com Message Board.
To post at the Message Board, you must first Register (for free).