The Latest James Bond Headlines 
Coke Zero Quantum Theme Leak
Posted on September 15, 2008 9:09 AM
James Bond fans can get their first taste of the next theme thanks to a recent Coke Zero ad which features the silhouettes of people in action scenes (similar to some of the opening sequences of certain 007 movies).
The theme is not used in its entirety, and no vocals are used. "Another Way To Die" will be performed by Jack White and Alicia Keys when Quantum Of Solace hits UK theaters October 31st and US theaters November 14th.
Here is the commercial:
This leak of the theme in the Coke Zero ad actually angered performer Jack White, whose management stated that White performed the theme solely for the James Bond movie and not for Coke Zero:
White Stripes frontman Jack White has reportedly spoken out against the use of his Bond theme duet with Alicia Keys on a Coca Cola television advert.
An instrumental version of Another Way To Die, from new Bond film Quantum of Solace, is featured in a 007-themed advert for the Coke Zero drink.
He reportedly says in a statement he is "disappointed" the song is being heard for the first time on an advert.
He wrote the song for the film, "not for Coca Cola", the statement adds.
"Any other use of the song is based on decisions made by others, not by Jack White," NME.com quoted the statement as saying.
Last month, White said he had wanted to collaborate with R&B star Keys for "a couple of years".
White, who also performs with The Raconteurs, said: "Alicia put some electric energy into her breath that cemented itself into the magnetic tape - very inspiring to watch."
He said the the collaboration "gave me a new voice and I wasn't myself any more".
Quantum of Solace will receive its world premiere on 29 October in London, two days before its UK opening.
Prince William and Prince Harry will attend the screening.
It is due to hit the big screen in the US on 14 November.
Stinks that a Bond performer's work was treated like that, although we may never really know the full details of how things developed. Although I have to say, the Coke Zero Zero Seven marketing campaign is pretty ingenious!
As for the theme itself, I am pleasantly surprised. I was unsure of how Jack White's interpretation of a James Bond theme would turn out, but he seems to be on point with the progressive sounding piece seen in the ad. I like how it is toned down and a slower pace than what I would have expected from the White Striped front man.
