die another day

Frasier & 007

Bond. Frasier Bond.

Frasier & 007

Looking at some random Bond movie clips yesterday, I saw two things that reminded me of the 90’s NBC sitcom Frasier, starring Kelsey Grammer and David Hyde Pierce.

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Universal Exports Logo

MI6’s Universal Exports

007 is often asked who he works for, and the fictional import/export company he says is his employer is called Universal Exports.

Universal Exports Logo

It is mentioned several times throughout various James Bond movies, which I have listed below:

Dr. No (1962)

007 is shown walking into M's office, which has a Universal Exports sign on the outside

007 is shown walking into M’s office, which has a Universal Exports sign on the outside

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Sean Connery as James Bond in Dr. No (1962) and Sean Connery as James Bond and Jill St. John as Tiffany Case in Diamonds Are Forever (1971)

First & Last

The six actors that have portrayed 007 in the official movies have changed since their first and last on-screen appearances. Below, you can see each actor’s first and last appearances as James Bond.

Sean Connery as James Bond at the beginning of Dr. No (1962) and Sean Connery as James Bond and Jill St. John as Tiffany Case at the end of Diamonds Are Forever (1971)

Sean Connery as James Bond at the beginning of Dr. No (1962) and Sean Connery as James Bond and Jill St. John as Tiffany Case at the end of Diamonds Are Forever (1971)

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James Bond (Pierce Brosnan) with his virtual reality training exercise glasses in Die Another Day (2002)

Check the replay

This training scene from Die Another Day (2002) was pretty sweet. Not often do we get insight into 007’s training regimen, but here the audience is immersed in it perfectly. I remember thinking this was a dream sequence when I saw it in the theater, and aside from the jarring image of a dead Moneypenny at her desk with a gunshot wound to the head, I knew it was a farce when Bond’s bullet hit M’s hostage-taker’s arm and did no damage.

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Every James Bond Movie Title Animation

Rick Yune as Zao in Die Another Day (2002)

#DiamondZits

Rick Yune as Zao in Die Another Day (2002)Rick Yune as Zao in Die Another Day (2002)

The #DiamondZits hashtag is all the rage… 🙂

Roger Moore as James Bond in A View To A Kill (1985)

Positively ID’d

There are two times when Bond popped up in villains’ databases:

Roger Moore as James Bond in A View To A Kill (1985)A View To A Kill (1985)

Pierce Brosnan as James Bond in Die Another Day (2002)Die Another Day (2002)

Pierce Brosnan as James Bond in Die Another Day

Cowabunga Brosnan

Pierce Brosnan as James Bond in Die Another Day

Die Another Day (2002) - Gustav Graves (Toby Stephens) King of Diamonds

King of Diamonds

Like all James Bond movies I see in the theater (save No Time To Die, of course), I walked out of my first viewing of Die Another Day amped up and declared it the best James Bond movie of all time. I was excited to see it again! And although DAD’s luster surely faded with subsequent viewings and definitely over the years compared to the other movies, as always, there are some bright spots in the movie. Gustav Graves’ introduction is one of them.

As Bond jets to the UK and is served a first-class vodka martini (by Roger Moore’s real-life daughter, FYI) and the Clash’s “London Calling” blares, we are thrust into the ostentatiousness that is the villain, Gustav Graves. Although the movie decays with subsequent revelations of his DNA-altered identity as Colonel Moon, poor acting by Halle Berry and many eyeroll moments, Graves’ intro scene feels like its from a different caliber Bond movie. His entrance (the Union Jack parachute an obvious nod to The Spy Who Loved Me (1977)) and cocky demeanor are spot on for a megalomaniacal Bond villain, and comes off as suave and in control, but definitely annoying and not self-aware. These days, I can’t help but see a bit of Elon Musk in Gustav Graves, unfortunately.

Die Another Day (2002) - Gustav Graves (Toby Stephens) King of Diamonds

California Girls

One of the, if not *the*, most out of place sounds/music in any James Bond movie has to go to the use of the song “California Girls” from the “snowboard” scene from the opening sequence of A View To A Kill (1985). Yes, I get that Bond eventually travels to California (and meets girls there I guess?) in the movie and he is technically snowboarding with the snowmobile blade (which is like “California surfing” I guess?), but I’m still going to give the song choice a thumbs down.

A View To A Kill (1985) - California Girls

I may have approved if the song chosen was the original version by the Beach Boys, but a quick Google also shows this is a cover by Gidea Park, and it sounds like an average one at that. They should have scrapped the idea. How Bond maintains his feet on the blade and gains enough momentum to surprise the skiing bad guys was puzzling enough for the chase, let alone the song choice. It’s fun for sure, but not particularly great.

I was also unfortunately reminded of this scene after watching Pierce Brosnan’s Bond’s absurd snowboarding/gliding scene from Die Another Day (2002):

Pierce Brosnan as James Bond in Die Another Day

*shudders*